BCCI sponsorship jinx: How brands on Team India's jersey have faced trouble over years
While brands look to use the Indian team's popularity to build their credibility, quite strangely, all of India's jersey sponsors have landed in hot waters after their association with the team.
1. Dream11 (2023 to Present)
In 2023, Dream11, came on board as the Indian team's jersey sponsor until 2026. However, the Indian fantasy sports platform currently faces its own share of uncertainty. With the BCCI wary of links to betting and real-money gaming, Dream11’s legality had been under the scanner in the past. The company was also hit with tax demands over alleged GST evasion of INR 1200 crore earlier. All that aside, the Promotion and Regulation of Online Gaming Bill 2025 has come as the final nail in the coffin for the fantasy sports giant.
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