Which IPL teams increased their brand value in 2025?
A few IPL sides registered notable growth in brand value this year.
2. Royal Challengers Bengaluru: $117 million (67% growth)
According to recent reports from Moneycontrol and Brand Finance, Royal Challengers Bengaluru witnessed a remarkable 67% growth in brand value in the current season. Barring RCB's on-field performances, a list of fan engagement initiatives can be attributed to this surge. One of them is One8 Commune, a premium dining experience launched which has been doing quite well over the past few months.
The "12th Man Army" campaign has been an excellent use of digital marketing. It essentially gives fans an even closer look into exclusive behind-the-scenes acces. Another similar content-driven campaign is the “RCB Insider”, a humorous video series anchored by the renowned Danish Sait. These are some of the main factors due to which RCB's valuation has increased.
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