Cricket Ireland announces ITW Consulting Pvt Ltd as Ground Rights Holder for home matches till 2022

Cricket Ireland has locked in a deal with the ITW Consulting Pvt Ltd, the a Global consulting and management agency with expertise in international cricket rights and sports media, as the Ground Rights Holder for international home for next two years. Ireland are expected to play five bilateral series at home over the next 24 months and ITW will negotiate sponsor deals for covering in-ground signage, 3D mats and boundary ropes.

The global broadcast of Ireland’s matches will attract various brands now as the game is now expected to reach millions of viewers through ITW. Interestingly, earlier this year, in July, ITW became Ireland Men’s shirt sponsorship rights holder and official sponsorship consultancy partner. The same agency previously held the ground rights in 2018 in Ireland for their one-off Test against Pakistan and the T20I series against India.

The co-founder of ITW Bhairav Shanth was delighted after the agreement with Cricket Ireland was done and termed it one of the most exciting projects. “ITW has been at the forefront of a lot of opportunities in cricket and this is one of our most exciting because we believe in the potential that the sport has globally. It is rich with possibilities not just in the major cricket playing countries but beyond them too.

“We are delighted with Cricket Ireland’s paradigm-shifting progress both on and off the field and their well thought out vision for the future is something we are thrilled to be a part of. Through this association, we are committed to enabling Cricket Ireland realize that vision and grow further as a brand,” he said according to Times Now.

ITW have proven to be engaged and supportive partner: Cricket Ireland

The Commercial Director of Cricket Ireland, Dennis Cousins lauded ITW Consulting Pvt Ltd and the team for its efforts and for being supportive. Ireland are set to host South Africa and New Zealand in next two years and Dennis reckons it will be the most exciting for them in cricket.

“It is a demonstration of confidence in the strength and growth of Irish cricket to see this deal agreed during what is still an uncertain time for live sport around the world. Bhairav and the team at ITW have proven to be engaged and supportive partners, helping to drive commercial activity that is necessary to see Cricket Ireland and the sport in general to move forward through these difficult times.

“Saying that, the strength and attractiveness of Irish cricket shouldn’t be under-estimated – approximately 429 million viewers tuned in to watch our men’s home internationals in 2019 alone, and with World Cup runners-up New Zealand and South Africa amongst sides visiting our shores in the next two years, this is an exciting time for cricket in Ireland.

“We look forward to working closely with ITW over this time and seeing some high-level international cricket return to Ireland in coming seasons,” he said.