ODI World Cup marches towards 450 million mark; registers 18% growth in engagement till match 34

Mumbai, November 9, 2023: The live broadcast of the ongoing ICC Men’s Cricket World Cup 2023, has been watched by nearly 430 million* viewers till the 34^th match. According to BARC, the total watch time (consumption) on television for the live broadcast of the marquee tournament has witnessed a 10%* increase compared to the 2019 edition. This growth reflects the unwavering passion and enthusiasm of cricket fans, and the impact of Team India’s strong run through the tournament.

Notably, all India matches have registered peak live concurrency** of more 50 million* viewers with the highest peak concurrency being 80 million* viewers for the India vs New Zealand match. Furthermore, the Average Time Spent (ATS) per viewer for the tournament has witnessed a significant growth of 18%*, emphasizing the keen interest in the competition and the deeply engaging coverage of the tournament by Disney Star.

As India, South Africa, and Australia confirm their place in the semi-finals of this edition, the battle for the coveted fourth spot intensifies, with Pakistan and New Zealand locked in fierce competition for their spot in the semi-finals. Fans are ready to witness more memorable moments and enthralling performances as the top 4 teams will battle it out for the elusive trophy.

*All BARC Data for 2+U+R (including DD)

** Peak concurrency is the highest number of viewers during a live match