Iconic cricket advertisement from 90s recreated with a twist

Cadbury Dairy Milk and Ogilvy have come up with a brand new version of the iconic Cadbury cricket advertisement. They have launched the new version of the famous cricket ad from the 90s and it has caught everybody’s attention within no time. The commercial received a lot of reactions on the social media platforms as it aims to wish the girls who have been making an impact by exuding their sheer flair.

The advertisement of the 90s unfolded a cricket match wherein the batter hits a big shot while on 99. The on-lookers then think that he might be caught and would miss on his century. However, the batter manages to clear the rope and gets to his century. A girl then sneaks past the guards and enters the scenario dancing in joy.

Cadbury has been renowned for bringing in different concepts in their commercials ever since. This time around, they have exactly recreated the same ad wherein a batswoman features in it. She takes the center stage and hits the big shot to score a century and a guy chimes into the scene to celebrate her achievement. Every frame of the new ad resembles the old one and has the same background iconic jingle “Kuch Khaas Hai“.

Cadbury recreates iconic cricket advertisement featuring batswoman

As soon as the commercial was released it went viral across social media platforms. The users seemed to have liked the concept of celebrating women’s cricket and women’s sport as a whole and their incredible achievements. The Cadbury Dairy Milk brand took it to their official Twitter account to post the video.

“Join Cadbury Dairy Milk in celebrating and cheering for our girls who are making spectacular success stories and emerging as powerful role models for the youth.#CadburyDairyMilk #GoodLuckGirls #KuchAchhaHoJaayeKuchMeethaHoJaaye,” they captioned the post.

Join Cadbury Dairy Milk in celebrating and cheering for our girls who are making spectacular success stories and emerging as powerful role models for the youth.#CadburyDairyMilk #GoodLuckGirls #KuchAchhaHoJaayeKuchMeethaHoJaaye pic.twitter.com/b0g4dRo9DJ

— Cadbury Dairy Milk (@DairyMilkIn) September 17, 2021

Some of the Twitter users appreciated the makers for promoting women’s sports. While some on the other hand also reacted in a humorous way. A few Twitter users drew parallels of this advertisement with Jarvo. In the advertisement, a guy enters the field by breaching security. The users compared it with Jarvo who bumped into the field during the Test match series between England and India.

Here is how Twitter reacted to the recreated cricket advertisement:

I am in love with @DairyMilkIn all over again 🥺💜

Also loved the way u empower women cricket through this ad 👏👏

— Sid | Stream Shershaah 🇮🇳 (@SupremacySid) September 17, 2021

Two chuckles for those who think this was inspired by gender equality. pic.twitter.com/6HhOsTTjZ5

— Oxford Comma Stan (@kartmarx) September 17, 2021

Remake of one of India's most loved ads.

With this role reversal ad we can see how much women have progressed in the Indian society whilst the emotions of success and victory still remain the same.https://t.co/BqZEjegpgA#chocolates #advertising #adcampaigns #adindia #cadbury pic.twitter.com/jhJC08jusA

— Alisha Horo (@alisha_horo) September 17, 2021

Oh wow!! Take a bow, Cadbury Dairy Milk and Ogilvy 🙂 A simple, obvious twist that was long overdue, and staring right at all of us all this while! pic.twitter.com/Urq8NXtg7W

— Karthik 🇮🇳 (@beastoftraal) September 17, 2021