India - New Zealand ODI series highest-rated in last 3 years

The India – New Zealand One-Day International (ODI) series was the highest-rated bilateral ODI cricket series in the last three years, principal broadcasters Star Sports said on Monday. The ODI series against the Kiwis delivered 7,397 (‘000) average impressions on the network, surpassing last year’s India-South Africa series which secured 6,153 (‘000) average impressions.

The average impressions are measured in units of thousands — ‘000. To complement its scale, the broadcast was bolstered by new look graphics and the best of experts on the commentary panel, cutting across demographic boundaries and capturing the imagination of a diverse fan base.

“The IND – NZ ODI series setting a new record benchmark as the highest-rated bilateral ODI series in the last three years further affirms that nothing is adored like quality cricket in this country,” Star Sports CEO Nitin Kukreja said in a statement.

“With a packed home season of cricket coming up with world class opponents like England and Australia visiting India, Star Sports network is committed to delight cricket fans across India with the most comprehensive coverage of this sport,” he added.

India is currently preparing to face England in the 2nd Test of the five-Test series at the Vizag. The first Test of the five-match series between India and England at Rajkot ended in a tense draw on November 13. In a closely fought contest, England managed to surprise India to some extent with the composure they performed in the opening Test at Rajkot. The manner in which the first Test panned out now acts as a great prelude to the kind of contest the Indians can expect from the visitors ahead in the series.