Netizens show huge interest on India v Pakistan CT 2017 clash

India mauled Pakistan by 124 runs (DLS) in their first Champions Trophy encounter in Birmingham. The much-awaited game of the tournament was a resounding success. It was a festival atmosphere at the venue. The attendance at the stadium was to the brim at 24,156. It obliterated previous records and it will remain so if another India-Pakistan big ticket match happens at the venue.

The aura online came close to rival the happenings in the stadium. Well, records took a tumble on the digital platforms with fans from both sides engaging in debates, conversations and challenges. It soon became a hot bed of contention as interactions swelled rapidly.  The interest generated online had been overwhelming.

How was it tracked?

The interactions were mapped by Rooter, a digital platform that links sports audiences with each other and helps them to interact. It tracked this verbal melting pot throughout the day and came up with stunning revelations. A total of 13000 fans’ conversations were surveyed and the exponential traffic came from India.

India and Pakistan matches are a global phenomenon as many Indians and Pakistanis living abroad also revel in these encounters. This rivalry transcends respective borders. The passion and fervour among the fans overflows. June 4 clash between the two bitter enemies were no less different. Fans and sports enthusiasts showed their passion and support for their respective countries through Rooter.

The survey showed how pronounced India-Pakistan cricketing rivalry is. Fans from European countries accounted for the most interactions outside India. Fans from Germany, England and other cricket loving countries of Europe put in their reactions on Rooter. Middle East which had mostly Pakistani fans also came into the picture with a sizeable no of conversations.

Result of the survey

Meanwhile in India, the online battle was fierce. Delhi recorded 12% of the messages. Being close to the border the hype about the encounter was on a high.  The bulk came from Maharashtra with 13.21 %. The spike in the conversations were recorded when India went ballistic with the bat and piled up a mammoth 319 runs. Pakistan was swept away, with Yuvraj, Kohli and Hardik opening the flood gate of runs.

A total of 58 % of the messages were generated during this period. Fans gunned for India’s victory after the mammoth piling of runs. The reactions turned out to be a one-sided affair as Indian fans were sure of India’s victory. The rains may have halted the proceedings of the match on the field but the interactions kept flowing online.

Rooter sources its information through a toolkit called Clevertap which boasts of real-time, multi-channel user engagement and analytics software to gather user information. It also gets a load of its information through Google Playstore too. This new-fangled idea is a revolutionary thing as we can understand the impact of a high-voltage match in the online circles.