Virat Kohli wishes "Eid Mubarak" to all his fans

Manyavar director Ajay Modi said he's a role model for the youth of the country.

By Anuraag Peesara

Updated - 26 Jun 2017, 17:22 IST

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2 Min Read

There’s something special about festivals in India, which butchers all the borders that separate people in lieu of religion, caste or creed. From the colours of Holi to the cakes distributed during Christmas, from the fireworks of Diwali to the delicious Haleem and Sevai during Eid, everyone gets a fair share of blessings and happiness and that’s the message Virat Kohli has given in his new commercial on the eve of Eid.

The Indian skipper is the brand ambassador of Manyavar, a textile company which is most popular for its traditional outfits. They came up with a new advertisement spreading love to all parts of the country, banishing everything that bifurcates people.

The message was portrayed beautifully and their team throws light on all the major festivals that we celebrate in the country. Barely do we see cricketers act in such beautiful, message-oriented commercials and Kohli never fails to impress, even when it comes to performing in front of the camera.

“Virat is a role model for the youth”

Manyavar appointed Virat Kohli as its brand ambassador in November 2016. He will be endorsing for the brand in various print and electronic media campaigns of the company in the next two years. Manyavar has always preferred film stars to endorse their outfits and this is the first time a cricketer has been appointed as the ambassador for their label.

Talking about the Indian skipper being the ambassador of their company, Manyavar director Ajay Modi said he’s a role model for the youth of the country and a perfect choice for spreading the message they want to convey through their commercials.

“We are delighted to have Virat as the ambassador for our brand Manyavar. He is a role model for the youth and the perfect fit for what the brand is trying to convey. Also, Virat has strong national appeal and he is the most relatable figure for the audience that Manyavar is targeting. We look forward to the partnership and are confident that this will be a mutually rewarding association,” said Mr. Modi as quoted by Business Standard.

Watch this beautiful video where Kohli wishes all his fans across the country “Eid Mubarak”.

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