CSK rapidly grew its fan base and brand strength under Dhoni, making it one of the most iconic teams in the IPL.
The franchise faced suspension due to the IPL betting scandal. This affected revenue and brand value, but fan loyalty remained intact.
CSK returned to win the title and saw a massive jump in brand value, estimated at around $95 million.
The valuation reached $212 million in 2023, making CSK the No. 1 most valuable IPL franchise in Brand Finance's business report.
Brand value grew 9% year-on-year to around $231 million.
Despite poor performance on the field, CSK's brand value increases to $235 million, although it slips to the third most valuable IPL team.
All brand values mentioned are based on publicly available data and market research reports. These are approximate figures and may not represent the exact financials. CricTracker does not guarantee 100% accuracy.