The India vs Pakistan Asia Cup 2025 match has seen ad rates on TV fall by 15–20%, a rare decline for such a high-profile clash.
Political parties calling for a boycott of the match and rising tensions between India and Pakistan have dampened advertiser enthusiasm.
The sudden ban on real money gaming (RMG) has hit cricket advertising hard, as the sector previously invested heavily in ads.
Average ad rates for a 10-second slot on TV dropped to ₹10–15 lakh, compared to ₹20 lakh during ICC tournaments.
Connected TV (CTV) ad rates remain steady at ₹20–24 lakh per 10-second slot, while digital ads for IND vs PAK command up to ₹750 per 10-second slot.
Sony Pictures Networks India (SPNI), which owns ACC media rights, has bundled 7 key matches at ₹16 lakh per 10-second slot to manage advertiser interest.