BCCI races for new sponsor deal worth ₹452 crore

Cricket

India jersey sponsor

India’s cricket board races to find a new jersey sponsor as gaming ban forces Dream11 out

Dream11’s Sudden Exit

Dream11 pulled out of its deal after the government banned real money gaming under the new Online Gaming Act

Big Money at Stake

BCCI is eyeing around ₹452 crore from front-of-jersey rights for 2025–28, covering 140 matches

How the Deal is Valued

BCCI set rates of ₹3.5 crore per bilateral match and ₹1.5 crore for ICC/ACC games

Sponsor Race Heats Up

With Asia Cup around the corner, BCCI is under pressure to strike a quick deal for maximum brand visibility

Strong Market Ahead

Despite challenges, experts expect strong interest. Cricket still dominates India’s ₹16,000 crore sports sponsorship market

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