Why IPL brand value is dropping? 5 key reasons

Cricket

For the first time in years, the IPL’s brand value has dipped. Here are the five main reasons behind the sudden decline in 2025

5. Geopolitical Disruption

Military tensions during Operation Sindoor stopped the league for a week. The break affected match flow, fan interest, and advertising schedules

4. RMG Sponsorship Ban

The government’s ban on Real Money Gaming brands removed a major chunk of sponsor money, hurting the league, broadcasters, and franchises

3. Poor Team Performances

Top teams like CSK, KKR, RR, and SRH struggled throughout the season. Inconsistent performances reduced fan excitement and ticket sales

2. Auction Mistakes & Team Uncertainty

Auction missteps and sudden changes forced teams to rebuild. Confusing leadership calls and unstable combinations hurt franchise brand value

1. Loss of Momentum

All these issues together slowed the IPL’s steady growth. With key advertiser categories fading, the league faced a rare commercial setback

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