Cricket
Just days before the T20 World Cup 2026, Pakistan cricket received an unexpected setback, a major TV broadcaster in Australia refused to show their T20I series against Australia
Australia’s networks chose not to buy rights to broadcast the Pakistan vs Australia T20I series starting January 29 in Lahore
The games begin at 10 pm (AEDT), a late time in Australia that usually attracts low viewership and weak advertising value
Adding to the challenge, many top Australian players won’t play in this series, reducing fans’ interest even further
With little interest from TV networks, this historic rivalry may go largely unseen in one of world cricket’s biggest markets, a first of sorts before a World Cup
Instead of gaining momentum ahead of the T20 World Cup, Pakistan’s build-up may be overshadowed by low broadcast support and falling attention, a worrying sign for fans and the team alike