After the Online Gaming Bill 2025, Dream11 may withdraw as Team India’s sponsor, leaving a vacant slot ahead of the Asia Cup.
BCCI now faces the urgent task of finding a new jersey sponsor before the Asia Cup 2025 begins on September 9.
Companies like Amazon, Flipkart, Jio, and PhonePe are potential contenders as they have previously shown interest in sports sponsorships.
Leading firms like ICICI Bank, HDFC, SBI, and Paytm could step in, given their strong history of associating with Indian cricket.
Big brands such as Pepsi, Amul, Reliance Consumer Products, and Britannia may also explore sponsorship opportunities.
Historically, sponsors like Sahara, Star India, Oppo, and Byju’s have taken the spot, but all faced challenges, indicating the slot is high-profile yet high-risk.
With less than a month left for Asia Cup 2025, BCCI may either finalize a short-term sponsor for the tournament or push for a long-term deal extending till the 2026 World Cup.