The Hundred League Brand Value: Year-wise growth & trends from 2021 to 2025
Launched in 2016 and commenced in 2021, the tournament has grown every year and attracted star-studded players, despite criticism and financial uncertainties.
The board initiates the sale of stakes in 2024:
Although the ECB didn’t release specific profitability data for 2024, it was a positive year in terms of ownership changes. According to Sky Sports, the board initiated the sale of stakes in the eight Hundred franchises to private investors. Bidders, including IPL franchise owners and American investors, began acquiring stakes, valuing the tournament at a whopping 975 million Euros. Notably, the investors were promised shared control over sponsorships, TV rights, and merchandise revenue.
Hundred’s brand valuation touches 1 billion Euros:
The Hundred’s brand valuation has touched 1 billion Euros (USD 1.2 billion). The ECB has raised over 520 million Euros from the sale of 49% stakes in each team. These deals are set to play massive roles in enhancing grassroots-level cricket too, with 10% of all revenue committed to recreational development.
Also Check: Which IPL team is the most valuable in 2024?
The Hundred's revenue streams:
The Hundred’s profitability depends on several revenue streams. Their main chunk of revenue comes from broadcasting rights. Currently part of the ECB’s Sky Sports deal, it contributes to an average of 51 million Euros annually.
The ticketing and hospitality are now controlled by individual franchises post-investment. Meanwhile, the sponsorship and merchandising deals see each team now negotiate independently, increasing commercial potential. Notably, 80% of broadcast rights are now shared among the eight teams. While the ECB still has the structural oversight, private ownership is expected to bring further investment in player salaries, international marketing, and venue upgrades.
Also Check: IPL teams with biggest brand value growth in 2025
2025 edition to act as transitional edition:
The 2025 season will act as a transitional edition, with full ownership and operational control shifting from the ECB to investors in 2026. Some teams are expected to undergo rebranding with their IPL or MLC counterparts. The ECB has clarified that the format (100-ball) will not change before 2028, despite reports about a change to T20. Furthermore, expansion of the league isn’t planned until at least 2029.
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