ICC Women’s World Cup 2025 smashes viewership records

The ICC Women’s World Cup 2025 has enjoyed a spectacular start, with early matches delivering record-breaking numbers across digital and linear platforms. The strong viewership reflects growing fan engagement with women’s cricket and the power of strategic collaboration between the ICC, JioStar, and the BCCI.

According to data released jointly by ICC and JioHotstar, the first 13 matches of the tournament have already reached over 60 million viewers, a five-fold increase over the 2022 edition, while total watch-time has hit 7 billion minutes, up 12 times from the previous tournament.

The India vs Pakistan clash on 5 October shattered digital records with a reach of 28.4 million and 1.87 billion minutes consumed, making it the most-watched women’s international cricket match of all time. The India vs Australia match on 12 October recorded 4.8 million peak concurrent viewers on JioHotstar, another all-time high for women’s cricket.

On television, the momentum has been equally strong. The India vs Pakistan match has become the highest-rated league stage match in the ICC Women’s ODI World Cup history. The first 11 matches, including India’s matches against Sri Lanka, Pakistan and South Africa delivered a reach of 72 million, marking a 166% increase from the previous edition. Viewing minutes surged 327% to 6.3 billion, underscoring the growing emotional investment of fans.

This incredible performance is the result of a unified marketing effort by the ICC and JioStar, with valuable support from the BCCI. The ICC’s global campaign, ‘Will to Win’, paired with JioStar’s emotionally resonant ‘Jersey Wahi Toh Jazbaa Wahi’, which celebrates the unifying power of the India jersey, has struck a deep chord with audiences. Together, these campaigns have brought the tournament closer to fans and created widespread national conversation around the women’s game.

As the competition intensifies and each India fixture becomes a virtual must-win, the World Cup continues to set new benchmarks for the presentation and promotion of women’s cricket in India.

The live coverage of India matches is being broadcast in five languages, English, Hindi, Tamil, Telugu, and Kannada, across JioHotstar, Star Sports 1, Star Sports 2 Hindi, Star Sports 2 Tamil, Star Sports 2 Telugu, and Star Sports 2 Kannada.

In a first, an Indian Sign Language feed is also available, underscoring a strong commitment to inclusive access.

JioHotstar continues to push innovation, offering four multi-camera angles (Hero, Batter, Stumps, Field view) and the immersive Max View, a vertical feed optimised for mobile viewing, making cricket more accessible, personal, and engaging than ever before.