Top 8 IPL teams and their brand value

There’s a lot more to T20 leagues than just cricket. Television, sponsors, broadcasters and much more. In fact, a lot of these off-field parameters define the success of the league as well. Indian Premier League (IPL) is at the top of most of those parameters. In fact, it is arguably the most followed T20 league across the world. If there is any doubt about the quality and the level of the Indian Premier League (IPL), the overall brand value of the IPL and also, the individual brand values of each team squash all those doubts. Year after year, the numbers keep going higher and scale new peaks. In a report by a global advisory firm, Duff & Phelps, the Indian T20 league has grown 7% in overall valuation and has reached $6.8 billion in 2019. The teams have their individual branding as well. Thus, here is a look at all the eight franchises and listing them on their brand value: Note: All numbers/stats credit: Brand Finance 8. Kings XI Punjab (KXIP) – $41.7 million Kings XI Punjab. (Photo: Surjeet Yadav/IANS) Kings XI Punjab (KXIP) have been one of the most underperforming teams in the history of the IPL. In fact, they have the second-worst average on where they finish on the points table. Over 13 seasons, they have made it to the top four only twice. Once was in the inaugural season (2008) and the other was in 2014. Over the last couple of seasons, they haven’t been shy one spending big money on certain players but they just haven’t found a way to get through. The Mohali-based franchise tends to start well before losing out on all the fizz. They have ended seventh and sixth respectively over the last two years. However, Kings XI Punjab have some big stars among their ranks. That has made them a valuable team. In fact, their brand value has grown by 4% and is now $41.7 million. However, despite that, they are at the bottom of the tree. 7. Rajasthan Royals (RR) Rajasthan Royals. (Photo: IANS) There isn’t a change in the seventh position of this list either. Rajasthan Royals (RR) were second from bottom last year and this year is no different. Moreover, it is one franchise that hasn’t really had any significant growth both on and off the field. RR have a brand value of $43.4 million which is just 1.6% more than the previous year. Their on-field performances haven’t been great either. Even since their comeback from a two-year hiatus, Royals have blown hot and cold quite a bit. After delivering a sublime performance in the foremost IPL season, Royals have been marred with inconsistent performances. Rajasthan Royals huffed and puffed their way into the playoffs in 2018 before almost finishing with the wooden spoon in 2019. Despite having some big international names, they haven’t been able to improve their brand value. 6. Royal Challengers Bangalore (RCB) – $50.8 million Royal Challengers Bangalore (Photo: IANS) It is a surprise that the brand value of Royal Challengers Bangalore (RCB) is listed sixth. They are a very popular team and have a big fan following as well. Moreover, they always tend to have some of the biggest stars of world cricket. But just haven’t performed. Ahead of every season, there is a lot of promise but that diminishes in thin air and RCB are back to square one. They are the perennial under-achievers in the history of the IPL. They’ve reached three finals and have lost all three. In 2019, they finished with the wooden spoon. The Virat Kohli-led side fifth last year as far as the brand value list goes, and despite, an increase in their brand value by 3.2%, they slipped down to sixth. Their overall value is $50.8 million in 2019 and their poor performances have led to the dip. 5. Delhi Capitals (DC) – $54.2 million Delhi Capitals(Photo: Surjeet Yadav/IANS) For six successive years, Delhi Capitals (Daredevils before) didn’t finish higher than the sixth spot on the points table. They had some quality players but they just didn’t find a way through to the top. However, a change in name in 2019 worked wonders as they reached the playoffs for the first time since 2012. Under the leadership of Shreyas Iyer, Delhi Capitals have done well and ended third on the points table and overall, in the 2019 season of the IPL. Their on-field success has reflected on their overall brand value as well. It has received a massive boost. It may not have changed their ranking in this list drastically but a rise in brand value by 24.5% is remarkable. That is the most for any team in the 2019 season. Delhi have a value of $54.2 million when reported in 2019. 4. Sunrisers Hyderabad (SRH) – $59.6 million Sunrisers Hyderabad (Photo: IANS) If there is one team that is very underrated and there’s hardly anyone who notices, then it is Sunrisers Hyderabad (SRH). They like staying in the background and executing their plans and skill to perfection. They have been among the most consistent teams over the last few years. Over the last four years, the Hyderabad-based franchise have made it to the playoffs every time. They won the title in 2016, becoming the only team who finished third to lift the IPL trophy ever since the playoffs-system was introduced. Last season, they finished fourth and lost in the Eliminator against the Delhi Capitals. Their brand value increased by 10.4% but they slipped to fourth on this list. The overall brand value of SRH is $59.6 million. 3. Mumbai Indians (MI) – $65.7 million Mumbai Indians (Photo: Surjeet Yadav/IANS) Perhaps, Mumbai Indians (MI) are the best team in the history of the IPL. At least, statistically, they are the most successful and best team to have ever played the Indian T20 league. They have won four IPL titles in the last seven seasons – 2013, 2015, 2017 and 2019. They are a team that is successful both on and off the field. While they let their performances do the talking on the park, they also contribute to a lot of social causes and there is a lot of fan interaction as well. Mumbai Indians have some of the biggest stars of Indian and international cricket which is one of the reasons for their excellent brand value. The Rohit Sharma-led side’s brand value has seen a 24.1% hike in 2019 and it now stands at $65.7 million which is the third-most. They are one of the only two teams that moved up a rank in this list. 2. Kolkata Knight Riders (KKR) – $66.5 million Kolkata Knight Riders. (Photo: Kuntal Chakrabarty/IANS) Kolkata Knight Riders (KKR) have been one of the most popular franchises off the field. With Red Chillies as the co-owner, the popularity is bound to shoot up and it has. The brand value has grown 7.7% in 2019 but it remains second on the list. The total brand value of KKR is $66.5 million in 2019. But their performances didn’t really dictate terms in the 2019 edition. After a great start, they crumbled and there was a time when they lost six games in a row. However, they are the only team apart from Mumbai Indians and Chennai Super Kings with multiple IPL titles. The Dinesh Karthik-led side lifted the IPL trophy for the first time in 2012 before repeating the feat in 2014. 1. Chennai Super Kings (CSK) – $75.3 million Chennai Super Kings. (Photo: Surjeet Yadav/IANS) There’s absolutely no surprise at who is at the top of this list. Chennai Super Kings (CSK) is the top-most brand in the IPL and they have a huge gap between them and KKR who are second. In fact, CSK is amongst the most popular franchise, not only in the IPL but across the entire world. One of the reasons behind their popularity, success and other things is Mahendra Singh Dhoni. The former Indian captain is the driving force of the franchise. Chennai has become his adopted home and he’s built a massive connect and feel with the capital of Tamil Nadu. Moreover, the players are consistent as well and there’s a very little chopping and changing. Hence, CSK has a brand value of $75.3 million. It got a 16.4% hike in 2019 and it is the leading brand in the IPL. They are also three-time champions and are the only side to have ever defended the IPL crown.

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Top 8 IPL teams and their brand value

If there is any doubt about the quality and the level of the IPL, the overall brand value of the tournament and also, the individual brand values of each team squash all those doubts.

2. Kolkata Knight Riders (KKR) – $66.5 million

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