Top 8 IPL teams and their brand value
If there is any doubt about the quality and the level of the IPL, the overall brand value of the tournament and also, the individual brand values of each team squash all those doubts.
1. Chennai Super Kings (CSK) – $75.3 million
There’s absolutely no surprise at who is at the top of this list. Chennai Super Kings (CSK) is the top-most brand in the IPL and they have a huge gap between them and KKR who are second. In fact, CSK is amongst the most popular franchise, not only in the IPL but across the entire world.
One of the reasons behind their popularity, success and other things is Mahendra Singh Dhoni. The former Indian captain is the driving force of the franchise. Chennai has become his adopted home and he’s built a massive connect and feel with the capital of Tamil Nadu. Moreover, the players are consistent as well and there’s a very little chopping and changing.
Hence, CSK has a brand value of $75.3 million. It got a 16.4% hike in 2019 and it is the leading brand in the IPL. They are also three-time champions and are the only side to have ever defended the IPL crown.
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