Asia Cup 2018: Bangladesh unveil a new jersey for the tournament
Bangladesh will start their Asia Cup campaign against Sri Lanka.
Updated - Sep 13, 2018 8:44 pm
Bangladesh are all geared up to meet former champions Sri Lanka in the opener of the 14th Asia Cup at the Dubai International Cricket Stadium and the Tigers will be sporting in the tournament a kit with the logo of Unilever product Lifebuoy. Led by Mashrafe Mortaza, the Bangladeshi side will in the hunt for their first ever Asia Cup title.
The Bangladesh Cricket Board (BCB) recently formed a partnership with consumer goods firm Unilever Bangladesh Limited after the premature termination of the contract with telecommunications company Robi Axiata Ltd. The new partnership is set to continue till January 2020. The sponsorship agreement was signed on September 6 by BCB CEO Nizamuddin Chowdhury and Unilever Bangladesh’s Finance Director Zahidul Islam Malita at the cricket board’s management office in Dhaka.
BCB’s new partnership with Bangladesh Unilever
The BCB, which was disappointed with the termination of the earlier deal, welcomed Unilever’s initiative. “Unilever is an internationally renowned brand with a proven track record. On behalf of the BCB I thank Unilever Bangladesh for coming forward and taking the initiative to contribute to cricket. This ushers a fresh promise and opens a new door of long-term cooperation and relationship,” Bangladesh’s The Daily Star had quoted Chowdhury as saying.
The kit also displays a logo of BRAC Bank Limited, Bangladesh’s commercial bank, on the top right while Lifebuoy is displayed in the middle and left-hand sleeve.
Here is the team’s new jersey:
The Tigers finished as the runners-up in the 2012 and 2016 editions of the Asia Cup, losing to Pakistan and India, respectively, in the final. On both occasions, they were the hosts. While the 2012 loss was more shattering as it was by just two runs, the 2016 final (T20) was a one-sided affair that India won by 8 wickets.
Mortaza’s side is clubbed with Sri Lanka and Afghanistan in Group B of the upcoming edition to be played in the UAE. Two teams will advance from two groups to the Super Four Stage and the best two teams from there will go to the final. India, Pakistan and Hong Kong are in the other group. Bangladesh will play Afghanistan in their second game of the group on September 20.