IPL 2018 proves to be one where CricTracker rewrites all past records

The Indian Premier League (IPL) 2018 was not just big, it was the biggest. Like the organizers of the tournament CricTracker planned and got into Twenty20 mode pretty early and well ahead of the start of the league.

No plan can ever meet the targets unless there is an efficient team in place to execute it real time and that’s why our team of full-time members, as well as the freelancers and interns, deserves all the credit. We ticked all the boxes this time and bettered all our previous records across departments during the IPL.

Success on Facebook

First things first, the CricTracker Facebook page hit 8 million fans mark and thus strengthening our position as the second largest fan base for a cricketing community on the platform. On the website front CricTracker.com attained the best ever ranking of 95 as we got into double digits for the very first time.

Users on the internet at present love to consume a majority of their content through videos. With the internet revolution in India and the growing penetration of smartphones, it is quite evident that video is the future. Addressing the same CricTracker invested extensively in video content and produced a wide variety of videos during the course of the IPL.

From informational videos created with graphic and statistics, pre and post-match comments of the players to weekly analysis video and Facebook live we covered it all. The total number of videos posted on the Facebook page were 65 and it garnered a total of 8.59 million views in the 61 days.

reach

The CricTracker Facebook page is one of the most active fan communities on the social media platform and we had a reach of 24 million in all for the 61 days. There were as many as 3,70,586 comments on the posts along with a whopping 6,28,759 shares on images as well as links.

Articles and traffic

We believe that our primary objective is to give all our followers and other crazy cricket fans a reliable and credible source where they can find and consume all their daily cricketing content. CricTracker published a total of 4126 articles with an average of 68/day in a wide variety of categories and content types. With that, we attained a readership of 78.7 million. Both the numbers – articles published and the traffic is the best ever for the website.

If the IPL 2018 is any indication CricTracker in the near future is well set to the one stop for all the fans from various age and interest groups – from the traditional Test cricket lovers to those who seek entertainment from the T20 format.