Digital Marketing Executive

Job Description

We are hiring a Digital Marketing Executive. The selected candidate would be working closely with social, SEO and brands teams.

Digital Marketing Executive Responsibilities

Plan and execute all digital advertising campaigns

Design, build and maintain our social media presence

Collaborate with internal teams to create landing pages and optimize user experience

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies

Digital Marketing Executive Requirements

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experimentsSolid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement