5 things Indian cricketers do when they aren't playing cricket

From family time to brand shoots, Indian cricketers keep themselves busy even when they are away from the game.

5 Min Read

 

4. Brand endorsements and commercial shoots

Virat Kohli
Virat Kohli (Source: @rokomahi on YT)

Brand endorsements and commercial shoots form a major part of a cricketer's off-field calendar. According to various reports, Virat Kohli commands INR 7 to 10 crore per endorsement deal, while players such as Rohit Sharma, Hardik Pandya and Jasprit Bumrah each earn in the range of ₹1.5 crore to ₹4 crore per deal.

Kohli was also ranked India's most valuable celebrity in 2026 by TAM Media Research, with his lifestyle brand One8 adding to his commercial portfolio. Beyond individual endorsements, cricketers also participate in promotional shoots for their IPL franchises, attend product launches, and appear on magazine covers.

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