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Focus should be on engagement, not arrangement: Anurag Thakur

Anurag Thakur
Anurag Thakur during a press conference. (Photo by Qamar Sibtain/India Today Group/Getty Images)

Newly elected president of the Board of Control for Cricket in India (BCCI) Anurag Thakur wants “engagement with fans as well as media persons” of the media managers of different state teams in domestic cricket. The president stated this in his address to the media in the first ever ‘Annual conclave’ held in Dharamsala.

In the past, the job of media managers in state associations was to look after arrangements in the press box and organising the press conferences. However, Thakur added that with the changing times, media management has also undergone a lot of change at the moment.

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“The focus should be on engagement and not a mere arrangement. The media managers should now be able to tell the story of Indian cricket and also be responsible for highlighting the good work done by their respective state associations using the digital platform,” Thakur told PTI on Wednesday.

“I want the media managers to reach out to those young fans on social media with relevant information, which will be a way to engage them. We have already asked each state association to have their official FB and Twitter page, where information will be uploaded,” said Thakur.

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Thakur also added that the participation of Media managers in the workshop was indeed a fruitful one. “It was a long and exhaustive process. I must admit that we got an entirely different perspective of how the role of the media manager has changed. The BCCI president was very clear on the kind of changes he wants from us. We will go back and seek necessary permission to bring upon changes,” said the official requesting anonymity.

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