IPL brand value of $5.7 billion soars at an all-time high

IPL brand value of $5.7 billion soars at an all-time high

IPL still has come catching to do when it comes to competing with global leagues like the English Premier League or the La Liga.

Mumbai Indians (Photo: Surjeet Yadav/IANS)

The 13th edition of the Indian Premier League is set to be another heart-pumping affair and if its brand value is anything to go by, the tournament will start at the pink of its health. Indian Premier League- where talent meets opportunity- is one of the most followed franchise-based tournaments in the world and has been going strong for 13 years now, overcoming all the obstacles that have threatened to plague it thus far.

According to a survey of Brand Finance- a leading independent brand valuation consultancy- the value of the cash-rich league stands at an all-time high of $5.7 billion. According to the survey, the 2019 edition of the tournament ran up to 330 billion minutes of broadcasting time where it saw as many as 300 million viewers log into the streaming services during the period of 44 days, and the tournament continues to exceed the expectations of players, franchises, and everyone involved.

“The 2019 tournament ran up over 330 billion minutes of broadcasting time and logged 300 million viewers into the streaming service over a span of 44 days. The IPL continues to exceed expectations for its players, franchisees, team sponsors, and give a boost to the Indian economy,’’ Savio D’ Souza, Director of Brand Finance was quoted as saying Gulf News.

However, the IPL still has come catching to do when it comes to competing with global leagues like the English Premier League or the La Liga. While the combined value of top-five teams of the IPL is $321 million, it pales in comparison to the corresponding figures of the EPL- $6.5 billion- or the Spanish La Liga- $4.2 billion.

That said, the overall valuation ($5.7 billion) is not too far off from the English Premier League which stands at $6.4 billion.  ‘‘Both the Premiership and La Liga have benefitted from a long heritage and reputation forged over the years, while the IPL will just be stepping into its 13th year in 2020,’’ the Brand Finance study stated.

Chennai Super Kings’ brand value stands at $75 million

Three-time Indian Premier League champions and the most consistent side of the cash-rich league since its inception, Chennai Super Kings are at the numero-uno spot when it comes to their brand value. The MSD-led unit- for the first time- saw its value break through the $75 million mark- a 90% growth from $39 million in 2009.

Chennai Super Kings are followed by two-time champions Kolkata Knight Riders whose brand value is $66.5 million while four-time champions Mumbai Indians find themselves at the third spot with a total worth of  $65.7 million. Mumbai Indians saw a 24 per cent rise in brand value over the last few years.

Delhi Capitals – led by Shreyas Iyer – showed the highest growth of 25 per cent over the past season and their current worth stands at $54 million. Kolkata Knight Riders, which had topped the charts for the past two years, registered a loss of seven per cent last year.

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