IPL: Royal Challengers Bangalore franchise make crucial changes in the management

The Royal Challengers Bangalore (RCB) endured yet another poor season this year in the Indian Premier League (IPL). They were knocked out of the tournament in the league phase itself to leave their fans agitated and frustrated with their performances. The team, every year, fails to make it to the playoffs, forget winning the league despite having some of the best T20 players in the world. However, the franchise has reshuffled the top management now bringing in the new chairman and the chief marketing officer.

Diageo India chief financial officer Sanjeev Churiwala will now take over as the Chairman of the RCB franchise which is owned by Diageo India itself. Julie Bramham has been the appointed the new Chief Marketing Officer and will also be on the Executive Committee. Both will replace Amrit Thomas who was at the helm as the Chairman and was looking after the proceedings as the CMO also.

CEO welcomes the new appointments

“We are delighted to welcome Julie to the Diageo India family. Her experience at working on our global brands and developed markets will add to the diversity of the Diageo business in India. I also wish Sanjeev the very best at RCSPL,” said Diageo India MD and CEO Anand Kripalu while commenting on the change.

According to the reports in Inside Sport, the company said that Thomas is now moving to London as the Marketing and Innovative Director, Europe. RCB is owned by the Royal Challengers Sports Pvt Ltd (RCSPL), a subsidiary of Diageo India. The British Company is present in India through its subsidiary United Sports Limited, India’s leading beverage alcohol company.

The company acquired the RCB franchise from the fugitive liquor baron Vijay Mallya who was the owner of the team in the earlier seasons.

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