KKR CEO reveals reason behind similarity between KKR training jersey and Trinbago jersey
“As a part of branding exercise this time the colour of the practice jersey will be the same as the colour of our team (Trinbago Knight Riders) in the CPL," quoted KKR CEO.
Published - Apr 1, 2017 9:56 pm | Updated - Apr 1, 2017 9:56 pm
The Kolkata Knight Riders (KKR) team CEO Venky Mysore has recently disclosed the reason behind the new look team training jersey of the KKR franchise. There is a striking similarity between the color combinations of the jersey with that of the official team jersey of the Trinbago Knight Riders of the Caribbean Premier League. Incidentally, the TKR franchise is also owned by the same owners. Citing the reason for this similarity, Venky quoted that it comes as an attempt to have brand integration.
He further added that when the CPL gets underway in August, the Trinbago franchise will don the colors of the Kolkata Knight Riders in their practice sessions. Clearly, the owner wants to integrate both the franchises.
“As a part of branding exercise this time the colour of the practice jersey will be the same as the colour of our team (Trinbago Knight Riders) in the CPL,” quoted Venky Mysore as per the quotes in CanIndia.com.
“And when we play there in August we will do the reverse, which means our practice jersey CPL will be purple and gold like what he have in IPL. So we are in the process of integrating our franchises,” he added further.
The entire episode came to the forefront after the KKR players were seen sporting red and black outfit during their practice session ahead of the IPL 10. Many wondered whether they are planning to change their jersey combinations. The KKR CEO further added that over the years, the KKR franchise has become an independently viable unit. They now aim to grow in stature in terms of brand values. They are planning to have their own merchandise rolled out and create an official fan club too.
“KKR has become an independently viable franchise. This means we do not have any debts and have covered all our losses and have reasonably grown. Now the challenge is to keep building. So we are looking across different brands and as a strategy acquired a franchise in Caribbean Premier League,” the KKR CEO conceded.
“We are going big on merchandise, it’s a very very big initiative and the focus will be on online platform. Besides, the official fan club ‘Knight Club’ has been significantly enhanced, with promos by Shah Rukh,” he concluded.