Pro Kabaddi League leaves India-Windies series miles behind in terms of viewership

Kabaddi is one sport that has been gaining a lot of attention amongst the Indian audience in recent times. Pro Kabaddi League, which is one of its kind Kabaddi league has caught the imagination of the excited fans and the metrics are only growing every passing season. The season 6 of the league was the sports show of the week on Indian television between October 6 and 12.

According to the Broadcast Audience Research Council (BARC), all the top five sports shows in the week belong only the Pro Kabaddi League. This is the same time when Virat Kohli and his men were indulged playing the 2nd Test against the Windies.

The stats for the Pro Kabaddi League

The encounter between UP Yoddha and Patna Pirates is the number one show of the week. It has gained 3,234,000 impressions while Haryana Steelers vs Gujarat Fortunegiants is second on the list with 3,103,000 impressions. Both of these games were aired on Star Sports First.

These games are followed by U Mumba’s match against the Jaipur Pink Panthers. This contest, which was played on October 10 attracted 3,052,000 impressions. The fourth and fifth shows on the list have witnessed 2,935,000 impressions and 2,824,000 impressions. These were the matches played between UP Yoddha and Patna Pirates, and Tamil Thalaivas and Telugu Titans respectively.

While the Kabaddi stakes are so high, cricket has only garnered gross impressions of 161,418,000. The Pro Kabaddi League is miles ahead when compared to the India-Windies series thus far. The total impressions that just the top five matches of Pro Kabaddi League received were 15,148,000. This ensured Star Sports 1 Hindi was the number one sports channel for the week.

The fact that it was a Test series, Windies didn’t play an impressive brand of cricket, the matches being completely one-sided and ending in less than three days are the primary reasons for this downfall and is quite disappointing.

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