Reports: Amazon leads IPL 2020 title sponsorship race; two other brands join in

IPL 2020 title sponsorship battle started after Vivo pulled out of its official five-year contract.

Mumbai Indians captain Rohit Sharma
Mumbai Indians captain Rohit Sharma. (Photo: IANS)

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Indian Premier League (IPL) has always been the biggest cricketing extravaganza of all time. Indian cricket has hugely benefited from this league. The players get a big platform to perform and the BCCI mints huge money from this league. The inaugural edition took place in 2008 in which Rajasthan Royals lifted the trophy. 

Since its inception, the cash-rich league has been the tournament the cricketing fraternity and fans eagerly wait for every year. The sponsorship has never been the issue for IPL. The brands have always found it hard to get some sort of sponsorship in this coveted league. Time and again the brands have waited to get attached to this league in any way possible.

This year though things changed drastically after the Galwan Valley incident which angered the nation. Anti-China waves got spread in the country and the boycott China campaigns started doing rounds. A huge uproar happened when BCCI decided to retain Vivo as its title sponsor. People took to Twitter to express their displeasure on this decision.

BCCI looking for a prime sponsor and two official partners for IPL 2020

According to a report in News 18, BCCI is mulling the option of getting one prime sponsor and two official partners to get a win-win situation, “It’s a win for BCCI even if they get a title sponsor at 1/3rd the value and two official partners to somewhat make up for the pool. Expect Vivo’s Rs 440-odd cr pool to scale down to around Rs 180 cr and that, mind you, will be a win for BCCI in this market,” the report quoted.

The report also revealed that fantasy sports platforms like My11Circle and ed-tech platform Unacademy have also jumped into the pool of getting title sponsorship.

“The BCCI is looking for partners today. If Byju’s decide to support the IPL today and rework the jersey sponsorship numbers going forward, it could be a win for them and BCCI. That’s where there’s space for an Unacademy or a My11Circle to walk in as official partners. If Dream11 takes the title, Unacademy can step in as official partners. If Byju’s take the title, My11Circle can come in. Brands won’t be conflicted,” the report revealed.

According to reports, e-commerce giant Amazon is being seen as the title sponsor leader, with the festival season on its way alongside the cash-rich league.