Sachin Tendulkar talks about his father in UNICEF's 'Super Dads' campaign

Sachin Tendulkar got reminiscing about his childhood days and talked about his father during UNICEF’s ‘Super Dads’ campaign. The Indian batting maestro joined a roster of global celebrities, including David Beckham, Novak Djokovic, F1 racing driver Lewis Hamilton and Australian actor Hugh Jackman for the special UNICEF campaign that highlights the critical role played by fathers in children’s early development.

The UNICEF initiative “Super Dads” came just days ahead of Father’s Day. The initiative aims at celebrating fatherhood and highlights the importance of love, protection and good nutrition for the healthy development of young children’s brains.

The awareness initiative is an extension of UNICEF’s #EarlyMomentsMatter campaign, which targets to create an increased understanding of how children’s surrounding ambience and experiences in early childhood can be critical in shaping their future. UNICEF further added that good parenting in early childhood, especially during the first 1,000 days, sparks neural connections in children’s brains, laying the foundation for their future successes. Also, research suggests that children gain better psychological health and self-esteem if there exist positive interaction with their fathers.

Sachin on parenting

According to One India, Tendulkar, who is also a UNICEF Ambassador, said in a statement: “When I was a young child, my father gave me the right amount of love, freedom, and support to shape who I am today. Every kid needs protection, love, good food and plays to support growth and development, and it’s up to both parents to provide these.”

Djokovic, another UNICEF Goodwill ambassador mentioned that he has seen for himself the impact that love and positive action can have on a child. The Djoker further added, “Being a new parent isn’t easy. There are many challenges that fathers across the world face. This campaign is about supporting and encouraging fathers so they can be the Super Dads their kids desperately need.”

The heart-warming videos and photos of celebrity dads in the campaign will be coupled with stories of super dads from across the world, including those who are doing their best to raise their children in extremely difficult circumstances.