South Africa vs India: SonyLiv hits the jackpot, 170 Million views recorded in ODI series

The ongoing South Africa vs India ODI series is bagging a lot of headlines in the recent days. With the hosts winning the fourth ODI, the series gets wide open yet again with the hosts believing in a major turn around. The excitement and the buzz around the fixtures is worth noting. A good parameter to judge the popularity of the series is the live hits on the SonyLiv platform.

SonyLiv is the digital platform of the Sony Pictures Networks. The platform has managed to garner close to 170 million hits already during the first four matches of the six match ODI series. As per the reports in Mid Day, these numbers were revealed to the media on Monday (February 12, 2018). The numbers are certainly staggering in the context of a modern day game.

Traditionally, the matches have been followed on the television sets. There are many who flock the stadiums to watch the cricketers in action. However, the trend in the recent times have been changing. With the impact of digitalization hitting all corners of the entertainment industry, major broadcasting companies have come up with their digital platforms. SonyLiv is one such example of a digital platform.

Average time spent and total interactions

The platform also has an application which can be easily accessed in the Play Store or the App Store. The hassle free interface has made these applications and digital platforms a big favorite for the fans. The press release further stated that the average time spent by mobile-first sports millennials between February 1-10 was 32 minutes, with the interactions hitting a high of 255 million.

Talking about the series, team India registered an emphatic win in Durban to end their jinx at the venue. In the next game, they stunned the hosts inflicting another big win in Centurion. The action moved to Cape Town for the third ODI.

Indian skipper Virat Kohli led from the front yet again to see India score an unassailable lead of 3-0 in the series. The Indian team had the chance of creating history by winning the Pink ODI at Jo’burg. However, the hosts bounced back well to register their first win in the series. The next ODI will be played on February 13, 2018 at Port Elizabeth.

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