Steve Smith and David Warner may make heavy losses on sponsorship

David Warner and Steve Smith have recently stepped down from their respective role for the third Test against South Africa. The incident sparked following the infamous ball-tampering fiasco which has tarnished the reputation of Australian cricket. Apart from international cricket, the two stalwarts are also a part of the Indian Premier League.

Both have been retained by their respective franchises in the retention ceremony of the tournament. After the incident, Steve Smith has resigned as the skipper of Rajasthan Royals. However, the agony doesn’t end there for the Australian cricketers. Both are also the face of several brands and might be the recipients of backlash from them as well.

Aligning with the right values for Smith and Warner

Steve Smith is the brand ambassador of Weet-Bix. which is currently reviewing the cricketer’s association with the brand. As per reports in Indesport, Sanitarium, the brand owners have affirmed that they want their brand ambassadors to align with the right values. Sanitarium also has a Weet-Bix brand association with Cricket Australia.

He is also the face of New Balance and Samsung, the American and Korean brand respectively. David Warner also has quite a few associations in the advertising world. Warner has a commercial website by the name of DW 31, which has Nestle’s Milo, Gray Nicholls, Channel Nine, Toyota, Make-a-Wish Foundation, LG and Asics as the brand partner of the Australian cricket star.

Meanwhile, Ranjit Barthakur, the executive chairman has iterated that they are awaiting the order of the BCCI for further actions. We have been made aware of the controversy of ball tampering in the ongoing Australia-South Africa series and await further instructions from the BCCI, before we make any announcement. We at Rajasthan Royals will not tolerate any actions that are unfair by definition and bring disrepute to the game of cricket. Our Zero tolerance policy applies to everyone in our team,” he said.

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