Unacademy becomes title sponsor of Road Safety World Series

The Series aims to create awareness about road safety.

Jonty Rhodes, Virender Sehwag, Tilakaratne Dilshan and Sachin Tendulkar
Jonty Rhodes, Virender Sehwag, Tilakaratne Dilshan and Sachin Tendulkar. (Photo by Kunal Patil/Hindustan Times via Getty Images)

The education technology platform, Unacademy, has been announced as the title sponsor of the Road Safety World Series, which is a five-nation T20 tournament. The tournament will see some of the top cricketers from India, Australia, Sri Lanka, West Indies and South Africa lock horns. With the new association, the tournament will now be termed as Unacademy Road Safety World Series.

This association will also give an opportunity to the users of Unacademy to be present at the toss with both the captains of the teams. They will also be allowed to view as masterclass live with the master blaster Sachin Tendulkar, West Indies legend Brian Lara, Brett Lee and the other top cricketers from Sri Lanka and South Africa. It will also be aired exclusively on their app, website and YouTube channel.


Karan Shroff vice president, marketing, Unacademy was delighted to announce the partnership. He was also happy that the education platform will now be able to reach the cricket lovers through the Road Safety World Series. “We are extremely happy to collaborate with the Road Safety World Series, as cricket is one of the most loved and followed sports in India, that connects millions across regions and borders.

“This is one of the most opportune partnerships that will help us connect with all the cricket lovers on and off the platform, and create awareness about road safety, a cause that we care deeply for. At the heart of what we do is, transforming lives by connecting millions of learners with top educators across the country and democratising education.

“We intend to reach the masses through this partnership, and spread the message that we are there for the millions who are nurturing dreams of cracking exams, and that we are an integral part of their learning journey,” he was quoted as saying by ET Brand Equity.

I am glad that Unacademy has come forward

The RTO chief of Thane (Konkan Range), Ravi Gaikwad lauded Unacademy for coming forward as the sponsor to increase the awareness of road safety among the people. He also felt that the message will be spread to a lot of people through an education platform like Unacademy.

“I am glad that Unacademy has come forward as the title sponsor of the Road Safety World Series which is being organised to create awareness towards a menace that is killing one person every four minutes in this country. This Series is about teaching one and all the importance of road safety.

“It is about generating a mass movement to stop these mindless deaths of precious human lives, it is about showing compassion towards one another, and what better than an education platform like Unacademy to spread these messages,” he said.