Hampshire Cricket Board starts initiative to promote period-friendly cricket

At the Hampshire Cricket Board's Women and Girls Expo on February 17, the organization announced the launch of a period-friendly kitemark aimed at guaranteeing that all cricket clubs in the county are female-friendly. The board will supply environment-friendly products in collaboration with FabLittleBag that can be used by all the county clubs. Interestingly, their products will benefit clubs of all sizes, from contemporary multi-sport facilities to small, local clubs.

Notably, the board, which is based out of the Utilita Bowl, is also extending this program to all cricket clubs in the county, not just those having a women's or girls' division. Clubs that sign up will be able to use the official kitemark on their website, display stickers in their facilities, and be identified as period-friendly on the website of the Hampshire Cricket Board.

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Emma Cowdrill, women and girl’s development officer at Hampshire Cricket Board has expressed her delight at the announcement of the program, which would benefit all the cricketers in Hampshire.

“It’s great to finally announce this project that will benefit not just women and girls, but everyone involved in cricket across Hampshire. We hope this provides clubs with a participation boost and, most importantly, makes the game female friendly. The products are high quality and so work perfectly, even in older, thatched clubhouses with poor plumbing – and we are fortunate to have a few of those! There is also going to be a coach’s bag available so that players won’t be caught out, even at an away game or using a council facility, where many women and girls’ teams train and play," Cowdrill was quoted as saying by the Andover Advertiser.

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To help clubs fulfill eco-friendly standards and avoid costly plumbing repairs, posters detailing the environmental harm caused by flushing goods and wipes will also be supplied for the clubs. It is anticipated that having more players and volunteers accessible to clubs will assist them increase participation in addition to making the game more inclusive. Furthermore, there are subsidies available, contingent on ensuring the participation of women and girls in the club.