Sharjah Warriorz unveil new campaign ‘Roar As One’ ahead of ILT20 Season 4

Sharjah Warriorz have unveiled their new campaign “Roar as One” ahead of the International League T20 (ILT20) 2025, scheduled from December 2 to January 26, 2026. The campaign introduces the team’s identity, shaped around its diverse squad and its deep-rooted connection to the rich cultural heritage of Sharjah, one of the most iconic and historic venues in world cricket.

Featuring players from 14 different nationalities, the campaign highlights the unified character of the Sharjah Warriorz, embodying a team that is united beyond borders and is proud to representthe city as one. The campaign video encapsulates Sharjah Warriorz as a team that reflects the multicultural nature of the city, known for its global community and strong sporting culture.

Released under the campaign route “Roar as One”, the film sets the tone for the Sharjah Warriorz’ participation in ILT20 2025, with the hashtag #ShaaneSeSharjah anchoring the messaging across platforms.

The team will open their ILT20 Season 4 campaign on  3December, with their first home game in Sharjah scheduled at the iconic Sharjah Cricket Stadium, offering fans the opportunity to witnessthe team’s new identity live in action.

Speaking about the campaign, Abhijit Jain, CMO, Sharjah Warriorz, said:

“‘Roar As One’ reflects both our team identity and the cultural fabric of Sharjah. We are celebrating diversity while giving fans a team they can feel truly connected to. As we enter ILT20 Season 4, we aim to deliver performances and experiences that make Sharjah proud.”