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CT 2017: Rates of TV ads increase manifold for India v Pakistan final

Only about 10 per cent of the total ad slots are up for grabs now.

Virat Kohli Inda ICC Champions Trophy
India’s captain Virat Kohli (C) shakes hands with Pakistan players. (Photo by PAUL ELLIS/AFP/Getty Images)

When India locked horns with Pakistan in the group stages of the ICC Champions Trophy, the hype was huge around the game. Now, the two teams are set to clash yet again in the same tournament – albeit on a far grander scale. The all-important big finale of the tournament is scheduled to be played on June 18 between the arch rivals. In the lead up to the game, the teams are gearing up with their preparations.

With the same intensity, the fans of the two teams are preparing to scream to their fullest potential at the venue during the finals. Amidst all this, there is another section which has seen a rapid rise and change with India and Pakistan being the finalists. As per the recent reports in Tribune.com.pk, the television advertising rates have soared to 10 times the usual rates.

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Some of the industry sources have confirmed that the anticipation and the build up to the game is such that the ad rates were bound to hit the sky high limits. The slot of 30 second advertising during the final match to be broadcast by Rupert Murdoch’s Star Sports is expected to cost nearly INR 10 million ($155,267), is way more than the usual rate which is INR 1 million.

The average buyers spend INR 1 million for most of the Indian shows. Among the firms that had pre-booked the ad slots for the tournament were the commercial partners of the tournament. These were – Nissan Motor, Emirates, Intel, Chinese mobile manufacturer Oppo, and tyre manufacturing company MRF.

Few slots left

Only about 10 per cent of the total ad slots are up for grabs now. The companies who wish to get their ads aired during the India v Pakistan final will have to pay higher rates than the companies who had pre-booked the slot. Talking about the viewership, it is expected to rise by 40 per cent for the finals.

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