India vs South Africa: CSA confirms brand 'Amul' as the team sponsor

South Africa cricket team have reached India for Three T20 Internationals and Tests in India. The first match of the T20 series was washed out on the beautiful ground of Dharamshala, and now the next T20 International is going to be played at PCA stadium in Mohali. The guests look to have a tough outing against India on the latter’s soil.

Now, going ahead into the 2nd T20 match against India, South Africa has confirmed a new sponsor-Amul- for their team. It is the ninth-largest dairy product producer in the world and the largest food company in India. The company has a total annual turnover of USD 7-billion and mega-brand is ranked 73rd globally. It is currently the leading dairy brand in India that will be seen on the backs of South African jersey during the fixtures.

Amul will partner the Standard Bank Proteas for the international series. CSA is quite excited by the association with Amul which will help the mega-brand to build a strong relationship between South Africa and the fans in the sub-continent.

Amul shares our values and we’re grateful for this opportunity: CSA Chief Commercial Officer

Dr. R.S. Sodhi, who is the managing director of dairy brand, looked quite positive about the companies associated with South African cricket and commented: “Our company is very proud to be associated as the Asian partner to the Standard Bank Proteas for the forthcoming T20 matches.”

“Amul shares our values and we’re grateful for this opportunity of a unique partnership that will not only offer Amul a new and exciting platform but also strengthen the relationship between the Proteas and our fans in the sub-continent,” CSA Chief Commercial Officer Kugandrie Govender was quoted as saying in IOL.co.za.

Before the entry of the major dairy brand, New Balance was seen as the sponsor of South Africa. It also sponsored the Proteas during the recently concluded Cricket World Cup in England which was won by England. South Africa didn’t have a successful stint in the World Cup and couldn’t even qualify into its semi-finals. They finished on in the seventh position in a 10-nation tournament.

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