Multi-language broadcast ensures the IPL viewership goes up by 22%

The recently-concluded Indian Premier League (IPL) was one of the spectacles of the year 2018 yet. In fact, the league this time around has produced such tenacity in terms of cricketing action that it is one that will be remembered for as long as one can remember. However, this time around, as opposed to Sony Pictures telecasting the games, it was Star Network India, a channel that has won the rights to telecast the homes games of the Indian team as well.

Having bought the rights in a massive 16,000 crore plus deal, Star has seemingly used up all their availability for content that can be used in a tournament of this sort.

The channels for Star

Star Sports 1 English, Star Sports 1 HD English, Star Sports 1 Hindi, Star Sports 1 HD Hindi, Star Sports 1 Tamil, Star Sports 1 Select SD English, Star Sports 1 Select HD English, Star Plus SD, Star Plus HD, Star Pravah SD, Star Pravah HD, Star Gold SD, Star Gold HD, Star Suvarna Plus, Star Maa Movies, Star Jalsha Movies and Asianet Movies created a record for a sports event live broadcast across 17 screens. There was live feed in eight languages – Hindi, English, Tamil, Kannada, Bengali, Telugu, Marathi and Malayalam.

The Chennai Super Kings clinched the title upon their return to the league following a two-year ban imposed on them following allegations of match-fixing. In addition to this, MS Dhoni also had a sense of redemption especially following the debacle he had to ensure with the makeshift Rising Pune Supergiants.

A drawback, in the grand scheme of things at least was that they could not play their matches in Chennai following the political unrest. However, they will return as defending champions the following year, much to the delight of the CSK faithful.

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