PSL build up highlighted but not due to good reasons

As we build up to the Pakistan’s very own franchise-based T-20 league, Pakistan Super League(PSL) is under the scanner for not all very good reasons. Before the commencement of the third edition of the league, the rift issues between the team owners and Pakistan cricket board(PCB) over the sponsorship deals have highlighted the build up to the league.

As per the sources, the franchises have failed to meet the requisite demands of the sponsors which in turn leaves them devoid of any sponsorship deals for their respective teams in the forthcoming edition of the league. “Teams are struggling to meet their target of sponsorship, few have been able to get secondary logo placement deals, most of them were carried from previous editions,” a source privy to the matter told this correspondent.

No hype created for the tournament

It is also believed that the ‘not so willing’ response shown by the sponsors is in regards to the no-hype created by the board before the commencement of the league. “Some potential sponsors have questioned why there is no hype being built for the tournament,” mentioned a source privy to the matter. The stakeholders in touch with the PSL teams are also not convinced by the way PCB is dealing with them  ahead of the domestic T-20 league.

Franchises asking for bail-out

It is also learnt by the sources that many franchises have approached PCB for some sort of concessions due to their major expenses and their inability to manage sponsors for their teams.“It is true that franchises have contacted PCB, at least one of them has for sure, to seek some bailout or financial concessions to overcome hefty expenses,” the source informed. But the board is in no mood to offer them any kind of allowance as this would be leading them to hinder their mutual agreement. As per rules, if they fail to make payments in time, the PCB can take control of the franchises, the PCB sources added.

“To get sponsors for franchises is not PCB’s job, this has to be done by franchises, yet we are trying to help them,” said a source on condition of anonymity.

Meanwhile, the PCB chairman cleared all the rumors regarding the promotional events by tweeting
in regards to the same as the promo campaign is abut to kick off.

Here’s the tweet:

#PSL3 is firmly on track. First match in Dubai on 22 nd Feb and Final in Karachi on 25th March. Promo campaign about to kick off.

— Najam Sethi (@najamsethi) January 20, 2018

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