Reports: BCCI likely to generate INR 800 crore revenue from IPL title sponsorship and other deals

Reports: BCCI likely to generate INR 800 crore revenue from IPL title sponsorship and other deals

As many as nine renowned brands have been named as sponsors for IPL 2022.

IPL Auction 2021
IPL Trophy (Photo Source: IPL/BCCI)

The Board of Control for Cricket in India (BCCI) is expected to generate a revenue of INR 800 crore from the IPL title and sponsorship deals,  the highest income for the board since the inaugural edition in 2008. Recently, there was a change in the IPL title sponsor from Vivo to the Tata group for two years. As many as nine renowned brands have been named as sponsors for IPL 2022, including two new associate sponsors.

It has to be noted that the BCCI also has a collaboration with Swiggy Instamart and RuPay for central sponsorship. According to sources from News 18, BCCI has completed a deal of INR 42 crore with RuPay and INR 44 crore with Swiggy Instamart every year for the IPL sponsorship.

BCCI secretary Jay Shah was also happy to see the revenue from IPL through sponsorship and refrained from commenting on the exact number, although it is estimated to be huge. Tata Group will pay INR 335 crore every year to IPL for the title sponsorship while another major part of income is expected to come from the pro-rata payment for an increase in the number of matches in IPL 2022 and 2023 as per the sources.

CSK and KKR to battle it out in the tournament opener

The IPL 2022 is scheduled to start on March 26 and the finals will be held on May 29. The marquee tournament will be contested between ten teams, with Lucknow Super Giants and Gujarat Titans being the two new franchises. The IPL participants have started to join their various bio bubbles as well. As many as 70 league games will take place and each team will get to play 14 games throughout the entire season.

Wankhede Stadium and Brabourne Stadium in Mumbai, DY Patil Stadium in Navi Mumbai, and MCA International Stadium in Pune are the four venues where the matches of IPL 2022 will take place. The tournament will kick off with the Kolkata Knight Riders taking on the defending champions Chennai Super Kings.