Royal Challengers Bangalore announces HP as their principal sponsors for IPL 2018
The Challengers now have a new sponsor for the upcoming season of the IPL.
Published - Mar 26, 2018 6:47 pm | Updated - Mar 26, 2018 6:47 pm
Ahead of the upcoming eleventh edition of the superlative T20 tournament, Indian Premier League (IPL), Royal Challengers Bangalore (RCB) announced Information Technology giants Hewlett Packard (HP) as their principal sponsors. The dazzling news came into limelight at an event hosted by the franchise in New Delhi, which was attended by the former Indian speedster and current bowling consultant of RCB, Ashish Nehra.
The Managing Director of HP Inc., Sumeer Chandra, expressed delight to be associated with Royal Challengers Bangalore (RCB) for the first time in more than a decade. He said, “HP is proud to be partnering with Royal Challengers Bangalore (RCB) and this association will help us connect with consumers across segments, age groups, and geographies in India. I wish Virat Kohli and the RCB team a very successful T20 season and expect this association to provide further impetus to technology adoption in the country.”
The highlight of the event
The highlight of the event has been leadership, trust, performance, versatility, and resilience, which was further mentioned by Neelima Burra, Country Marketing Director, HP Inc. She said, “As brands, both HP and RCB stand for leadership, trust, performance, versatility, and resilience and we are excited to partner with Royal Challengers Bangalore”.
“We are continuously looking for avenues to engage with our consumers. We believe our association with RCB will help us strengthen our engagement with the millennials in India and bring the world of cricket and technology on a single platform”, she added.
The chairman of Royal Challengers Bangalore also shared his thoughts and said, “We are very happy to welcome on board HP India, leaders in technology and a brand that is synonymous with creating fantastic experiences for everyone, something very similar to the DNA of Royal Challengers Bangalore. We look forward to them sharing a great T20 season with the team and all RCB fans.”