Tata Motors strike big with the IPL 2018 investments
"We also saw a huge number of people walking into our showrooms," a top Tata official quoted.
Updated - Jun 6, 2018 11:13 am
The 2018 edition of the Indian Premier League proved to be a big hit. The season broke many previous records – be it with the performances of the players on the field, or be it on the social media. The tournament has always been a great platform for the players to showcase their talents. Also, it has been the best marketplace for the big brands. Among the top gainers from IPL 2018 is the Tata Motors.
The recent reports in Inside Sport reveal that the Tata Motors gained a lot with the display of their vehicle, the Tata Nexon, in the stadia. Also, the constant mention of the car model made it very popular among the public. Coming in to the season, Tata Motors replaced Maruti Suzuki as the official partners of the tournament in this particular segment.
The accounts given out by the conglomerate reveal that there was an increase of 120 per cent in the number of bookings. Also, the website saw a surge of 200 per cent in the traffic. And in the test drive requests, the percentage shot up to a 400 per cent growth.
“This has been the best ever IPL, in terms of the quality of the matches and the various teams being equally matched. While the numbers are not out yet, the feeling is that in terms of reach, this was probably the best IPL. From a brand point of view, the impact has been tremendous. There has been a 200% increase in our website traffic, a 400% increase in online test drive requests and a growth of 120% in Nexon bookings,” Tata Motors Passenger Business Unit Marketing Head Vivek Srivatsa told impectonnet.com.
A quantum growth
He further added that the number of people walking in to the showrooms also increased because of the tournament. In the matches, a player was awarded as the Tata Nexon Super Striker of the match for every game. The player winning the award received a trophy and a cheque of INR 1 Lakh.
“These are not incremental numbers, this is quantum growth. We also saw a huge number of people walking into our showrooms. IPL has been the perfect platform to drive a dramatic increase in awareness about our product across the country,” he added.