Twitter Reactions: Star acquires IPL media rights for a whopping 16,347 crores

Twitter Reactions: Star acquires IPL media rights for a whopping 16,347 crores

Twitterti was shell shocked on hearing the astounding bid put forward by Star India.

Mumbai Indians celebrate with IPL 2017 trophy trends
Mumbai Indians celebrate with IPL 2017 trophy. (Photo: IANS)

Having placed the highest overall bid, Star India acquired the worldwide broadcasting rights for TV and digital media of the Indian Premier League (IPL) for a whopping ₹ 16,347.50 crores that too with a single bid. It earned the rights for a period of five years spanning from 2018 to 2022. Previously, ahead of the inaugural edition of the IPL, Sony had bagged the media rights for 10 years with a bid of ₹ 8200 crores.

After a timely introspection, BCCI CEO Rahul Johri brought to everyone’s notice that the eligible candidates for broadcasting rights appeared to be Star and Sony while for the digital acquisition, Times Internet, Reliance Jio, Airtel and Facebook were in the fray. However, after the lunch interval, Star India won a consolidating bid for both.

“We believe the IPL is a very powerful property, and we believe there is lots more value that can be created for fans of cricket on digital and TV”, Uday Shankar, the chairman of Star India, said. “We would remain committed to ensure the growth of sports in this country continues to be driven by the power of cricket.”

The second highest bid was made by Sony, who were willing to pay ₹ 11,050 crores, for the rights. However, Sony’s bid was only for broadcasting in India while Star’s bid was also for global broadcast. The third highest bid was made by Facebook worth ₹ 3,900 crores for digital content.

Twitterti was shell shocked on hearing the astounding bid put forward by Star India. While some displayed absolute startled expressions over the amount, others shared how the Indian Premier League over the years had transformed itself into a global phenomenon. Some, as usual, had hilarious takes on the subject as they trolled Sony.

Here are some of the Twitter reactions to the announcement that Star India won the bid for the IPL broadcasting rights: