Viewership increases by 40% in IPL 2017 when compared to last year
The average time spent by per viewer on a match has also increased by a big percentage
Updated - Apr 15, 2017 7:32 pm
The tenth season of the Indian Premier League (IPL) saw a 40% jump from last year as it recorded a huge 88.3 million impressions for the three matches played between April 5 and 7.
As far as the viewers are concerned, there was a 15% increase than it was last year as the first three matches reached 185.7 million viewers. The number of individuals in thousands of a target audience who viewed an event averaged across minutes is known as the Impressions which are also called the television viewership in thousands (TVT). The number of target households in thousands where the event was viewed for at least one minute is known as the reach.
The ninth season of the Indian Premier League had recorded 63.1 million impressions across five channels – Sony Max, Sony Six, Sony Six HD, Sony ESPN and Sony ESPN HD compared to this years 88.3 million impressions. The reach last year for the first three matches was 160.7 million. However, the numbers may not be strictly comparable due to changes in the measurement system.
The jump did a lot of good to Sony Max as it became the second most viewed channel in Barc’s top ten most-watched channels’ list with 853.49 million impressions just after Tamil-language general entertainment channel Sun TV. For the last ten years, since the inception of the cash-rich league, Sony Max has been the official broadcaster of the tournament.
There is more good news as far as this year’s IPL viewership is concerned as the average time spent on the matches this year has also taken a 56 percent jump. Last year during the first three matches the average time spent on the first three matches (on an average per viewer) was 46 minutes which have increased to 72 minutes this year.
Sunrisers Hyderabad vs Royal Challengers Bangalore, Mumbai Indians vs Rising Pune Supergiants and Gujarat Lions vs Kolkata Knight Riders were the first three encounters in this year’s edition.