34 sponsors sign up with Star India TV network for IPL 2018

In spite of this, the Star Network has not yet met it's sponsorship target.

IPL opening ceremony
IPL opening ceremony. (Photo Source: Twitter)

The IPL is played in the month of April and May but the drama of the event starts much before that. There is the player retention event, Auction, Sponsorship deals and various other developments. The pre-tournament events in the month of January-March actually determine as to how the league is going to perform.

The biggest news regarding the IPL came when Star India acquired the broadcasting rights for a whopping 16200 crores for just five years. While Star deems it to be an investment that would surely generate big returns, industry experts are not too optimistic about the returns as they had sprayed too much money. So far, as many as 34 brands have come on board with the Star Network, the official broadcaster for the Indian Premier League has stated in a media release.

Long way to go

Brands like Jio, AMFI, Asian Paints, Berger Paints, Blue Star, Ceat Tyres, Crompton, Dollar, Domino’s, Ford, Haier, Luminous, Pidilite, Sleep Well, Vanessa, Vimal Pan Masala and Voltas have joined Vivo, Colgate, Amul, Coca-Cola, Dream 11, Elica, Kent, MakeMyTrip, Parle Agro, Parle Products, Polycab and Vu TV are few of the sponsors on board with the Star network to take the total tally to 34.

Anil Jayaraj, EVP, and Head of Ad Sales for Star Sports network were happy with the responses that they have got so far. “All brands that have come in so far have chosen to up their investments significantly over past years – this is because of their belief in the delivery of the combined power of TV as well as digital. These brands will get to leverage the power of multiple screens, multiple languages and broaden their reach and engagement like never before. 2018 VIVO IPL will be an un-missable platform to build brands.” said Anil as quoted by insidersport.co.

The Indian Premier League is all set to be much bigger and better this time. The introduction of Virtual Reality and regional languages will attract more fans to the game. Along with dedicated language feeds, the network also proposes to have a Super Fan Feed available across cable, DTH and on Hotstar. This will be a curated feed for the intense fans who want more than just to watch the game.

As per reports released by Economic times, Star Network has generated only 800 crores as against their target of 2000 crores. The advertising inventory is still empty and Star has a long way to go in meeting its target.