BCCI invites applications for partnership rights for IPL 2018

With the upcoming edition of IPL just a few months away, the Board of Control for Cricket in India (BCCI) has started off with its marketing agendas. They invited expressions of interest (EOI) for the Indian Premier League (IPL) partner rights on Friday. The board is accepting applications for the IPL Official Partner, Strategic Time Out Partner, and the Umpire Partner Rights.

The grant of the rights will be conditional upon the corresponding third party entering into a binding agreement with the Indian board. Any legally binding obligations shall not be assumed by or imposed on BCCI or its nominated representatives. No Rights shall be granted until such time as a binding agreement is entered into by BCCI and any relevant third party. The partnership rights will be available for a minimum three-year term according to the press release by the powerhouse of the Indian cricket.

The release stated, “The BCCI invites third parties to indicate their interest in acquiring any of the following rights: IPL Official Partner Rights, IPL Strategic Time Out Partner Rights and IPL Umpire Partner Rights.”

It also added, “No more than one-third party will be granted rights in relation to each Product Category. The Board intends (but shall not be obliged) to appoint up to a maximum of six Official Partners, one Strategic Timeout Partner and one Umpire Partner.”

Details required in EOI

Interested third parties, including marketing agency, wishing to acquire any of the Rights will be required to submit an EOI. The EoI should contain the full name and address of the relevant third party, indicate which of the Right(s) the party wants to acquire and the Product Category which the third party is interested in being appointed as a partner for the cash-rich T20 league.

Marketing agencies can also submit an EoI. The agency must have an annual turnover of not less than 50 crores and should include details of its experience in selling rights. The deadline to submit an EoI is 17th January after which the applications will not be considered.

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