3 Industries that could sponsor team India’s jersey after Dream11 ban in India
The Board of Control for Cricket in India (BCCI) has found itself in a challenging situation following the recent passage of the Promotion and Regulation of Online Gaming Bill.
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The Board of Control for Cricket in India (BCCI) has found itself in a challenging situation following the recent passage of the Promotion and Regulation of Online Gaming Bill, 2025 in the Indian Parliament. The bill introduces major reforms, including a ban on real-money online games, while formally recognising esports as a legitimate sport.
This development has created a dilemma for the BCCI, as its current team sponsor Dream11 falls under the real-money online gaming category. BCCI had signed a ₹358 crore deal with Dream11 to serve as Team India’s official shirt sponsor from July 2023 to March 2026.
Under this agreement, the Dream11 logo features prominently on the jerseys of both men’s and women’s national teams, beginning with the ICC World Test Championship 2023 series against the West Indies. However, with the new restrictions in place, BCCI may now have to reconsider its sponsorship strategy.
The board already bars companies from the betting, cryptocurrency, tobacco, and real-money gaming sectors from bidding for sponsorship rights, which further narrows down its options. With Dream11 potentially exiting, BCCI may look toward other industries for a stable and long-term partnership.
3 Industries that could sponsor team India’s jersey
Legacy Conglomerates
BCCI could explore other industries for a stable and long-term partnership. Legacy conglomerates such as the Tata Group, Reliance, and Adani Group emerge as strong contenders. Tata already holds a strong presence in cricket as the title sponsor of the Indian Premier League (IPL), Reliance Jio has been an active player in sports sponsorship and broadcasting rights, and the Adani Group has invested significantly in sporting ventures. Their financial strength make them attractive candidates.
FinTech
Similarly, India’s rapidly growing fintech and investment platforms may also be interested in an association with the BCCI. Companies like Zerodha, Angel One, and Groww have established large customer bases and strong digital visibility, while several insurance companies, already among the top advertisers in sports, could explore sponsorship as a means of boosting brand recall.
Automobiles or FMCG
Apart from these, the automobile and FMCG sectors also present strong opportunities. Leading automobile manufacturers such as Mahindra and Toyota are expanding their footprint in India and could use cricket sponsorship to further enhance consumer engagement. On the other hand, FMCG brands like Pepsi, with their long history of association with sports, remain ideal candidates to step in as jersey sponsors.
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