Ranking Indian cricketers by brand value in 2025

The top stars in Indian cricket earn whopping amounts of money not just through their match fees and prize winnings but also through sponsorships, social media followers and engagement, and much more.

Especially with the advent of the IPL, some players are struggling to make it to the national team, but they are earning handsomely through their franchise contracts. Before discussing the brand value of cricketers, it is important to understand what it means.

The brand value of cricketers is essentially the commercial worth a player has beyond performance on the ground. It gives an idea of how marketable or influential the players are. On-field performance, popularity, fan following, media presence, endorsements and sponsorships, off-field activities like business initiatives, philanthropy, or media work (working as a commentator, an expert, etc.) are some of the things that constitute brand value of a player.

In this article, CricTracker lists five Indian cricketers with the highest brand value:

5. Hardik Pandya - INR 322 crore

Hardik Pandya is No. 5 on this list. The Baroda all-rounder has been playing for India since 2016. He is the current captain of the Mumbai Indians in the Indian Premier League (IPL) and has also led the Indian team in white-ball cricket in an interim capacity. 

Hardik is a seam-bowling all-rounder, a rare breed in Indian cricket. He is also very popular among the fans for his never-say-die attitude and ability to excel under pressure. With the Indian team, Hardik has won the 2024 T20 World Cup and the 2025 Champions Trophy. Meanwhile, he has bagged five IPL titles. The Choryasi-born has an impressive 40.8 million followers on Instagram. On 'X', he has 10.8 million followers. His brand value is INR 322 crore (approximately $38.4 million).