Ranking Indian cricketers by brand value in 2025

1. Virat Kohli - INR 1,912 crore

Virat Kohli is one of the best batters of all time. He was an understudy of Tendulkar in his initial years and learned a lot from the Little Master. The Delhi batter went on to carve his legacy. Kohli has broken many records held by Tendulkar during his illustrious career. The 36-year-old led India in all formats and took them to the finals of the inaugural World Test Championship.

Kohli will always be remembered for his aggressive and positive captaincy in Tests, where he would inspire his team to go for wins and not settle for draws. Under his leadership, India became a very strong force in overseas conditions. The face of Royal Challengers Bengaluru continues to be seen in ads for popular domestic as well as international brands. He has a mind-boggling brand value of INR 1,912 crore (approximately $227.9 million). It will be very difficult for cricketers to come close to this ever-growing figure in the next few years. Kohli is the most followed cricketer on Instagram as well as X, with 271 and 67.8 million followers, respectively.