BCCI set to sign new sponsorship deal worth INR 450 crore

The Board of Control for Cricket in India (BCCI) faced a huge monetary setback as it had to lose its lead sponsor Dream11 following the acceptance of the Online Gaming Bill in the parliament a week ago. This has resulted in an early exit of the renowned fantasy sports platform as the Indian cricket team's sponsor in a deal that had amounted to INR 358 crore at the time of signing. However, the BCCI has reportedly set its sight on getting a new sponsor.

Currently, the BCCI is looking for a sponsor before the start of the Men's T20 Asia Cup 2025, which commences on September 9. There is an upcoming Women's ODI World Cup as well, which India Women will co-host alongside Sri Lanka, starting September 30. Therefore, the apex cricketing body of the country is scratching its heads over onboarding a new lead sponsor.

According to NDTV, the new deal with the new lead sponsor could be priced at a whopping INR 450 crore, up by more than 25 per cent from the one with Dream11, that ended approximately a year before the originally decided term of three years. Sources in the know have confirmed that the Indian team will be getting INR 3.5 crore per bilateral match for roughly 140 matches till 2028, while multinational events will bring INR 1.5 crore per game.

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India eye defending Asia Cup

The Indian men's team, led by Suryakumar Yadav, will be heading into the continental competition with a power-packed line-up. They are also the defending champions, having won the previous edition in 2023, which was held in the 50-over format. The Men in Blue are placed in the Group A of the upcoming tournament alongside some fierce competitors like Pakistan, Oman, and the UAE.

They will be opening their campaign against Oman with a game on September 10 at the Dubai International Cricket Stadium. Four days later, the Suryakumar Yadav-led side will be up against arch-rivals Pakistan for the marquee clash in Dubai. They will finish their league stage games of the Asia Cup against the UAE on September 19, whom they will face at the Zayed Cricket Stadium in Abu Dhabi.

India squad: Suryakumar Yadav (captain), Shubman Gill (vice-captain), Abhishek Sharma, Sanju Samson (wicketkeeper), Tilak Varma, Jitesh Sharma (wicketkeeper), Rinku Singh, Shivam Dube, Hardik Pandya, Axar Patel, Kuldeep Yadav, Arshdeep Singh, Harshit Rana, Jasprit Bumrah, Varun Chakravarthy