Legends League Cricket welcomes Katalyst Sports as strategic partner

Marking a significant leap in India’s sports business landscape, Katalyst Entertainment Pvt Ltd has announced the launch of its new sports vertical, Katalyst Sports, a wholly owned subsidiary dedicated to building scalable sports ecosystems and driving brand value through integrated sports marketing solutions.

With a vision to transform how sports is monetized and experienced in India, Katalyst Sports will focus on sponsorship acquisitions, league and team management, athlete representation, fan engagement, and IP commercialization.

In a decisive strategic move, Katalyst Sports has partnered with Legends League Cricket to spearhead sponsorship and revenue deals for its upcoming season, positioning itself at the center of one of India’s fastest-growing cricket leagues. Additionally, Katalyst has successfully forged sponsorship agreements for four franchises in the Pro Kabaddi League, strengthening its footprint across major sporting disciplines.

“This is just the beginning. Sports is the next big frontier of entertainment, and with Katalyst Sports, we are bringing our creative energy and executional expertise into the domain with purpose,” said Nitin Arora, Founder, Katalyst Entertainment Pvt Ltd.

Backed by Katalyst Entertainment’s proven track record in live experiences and branded content, the new sports division aims to be the driving force connecting brands, fans, and athletes. Several more partnerships and deals across multiple leagues and formats are expected to be announced shortly, reinforcing Katalyst Sports' ambition to become a leading player in the Indian sports economy.

Key Focus Areas of Katalyst Sports:

●       Sports IP Development and Commercialization

●       Sponsorship & Brand Integrations

●       League and Franchise Management

●       Talent Representation & Athlete Branding